Ross Lauder

Senior IT Sales Leader with extensive knowledge of sales, marketing, people management, process improvement, cross-cultural/ cross-functional management and customer experience.
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Recent Posts

Marketing objectives in today’s landscape further validated by HubSpot’s expansion in Dublin

Posted by Ross Lauder

04 April

Hubspot’s announcement via Twitter that its expansion would result in the creation of 320 new jobs in Dublin has been met with resounding cheers by some, and curious questions by others.

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Topics: Lead gen, lead generation

The Oscars and reaching digital marketing objectives with Influencer Outreach

Posted by Ross Lauder

26 February

The Oscars took place on Sunday, and while we couldn't predict all of the winners on the night, there was one thing we could predict: Jennifer Lawrence would wear Dior. We all knew, not because we are fashion aficionados, but because the first question she is asked when she walks down the red carpet is: ‘Who are you wearing?’

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Topics: Marketing Tips, Lead gen, lead generation, Lead Gen For Business

The 10 pain points of reaching a Startup’s Marketing Objectives

Posted by Ross Lauder

25 November

In this series of articles, we have examined the various challenges that you will encounter as a start-up founder. In this final part, we provide a summary of the main points made. Enjoy!

Is there a market for your plan?

Your business needs to do more than merely provide a product or service that is nice to have. Do your utmost to make your offering a must have. You can achieve this by focusing your solutions on our core and innate human needs such as health, wealth and love. These markets are both huge and evergreen.

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Topics: Marketing Tips, Lead gen, startup tips, lead generation

A Guide to Reaching Marketing Objectives for Startups in Johannesburg

Posted by Ross Lauder

20 November

Johannesburg, located in the wealthy province of Gauteng, is the largest city in South Africa. As of 2015, Johannesburg is ranked as one of the 50 largest urban agglomerations in the world, while also being the largest city in the world not situated near a coast, river, or lake.

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Topics: Lead gen, startup tips, lead generation

A Guide to Reaching Marketing Objectives for Startups in Mumbai

Posted by Ross Lauder

19 November

Mumbai, also known as the Hollywood of India, is one of the most diverse cities in the country because of its large economic market. It is the most populous city in India and ninth in the world with a population of nearly 18.5million. Along with New York, London, and Tokyo, Mumbai is regarded as a Global City because of its global economic system.

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Topics: startup tips

A Guide to Reaching Marketing Objectives for Startups in Lagos

Posted by Ross Lauder

18 November

Lagos is the largest city in Nigeria and one of the powerhouses in the global economic set-up. As the second-fastest growing city in Africa (after Nigeria’s capital Abuja), the coastal city boasts the highest GDP as well as the busiest and largest port in the continent. As a mega metropolis, Lagos is also the most populous city in Nigeria and Africa, part of which has to do with the expansion activity that has been driving urbanisation in the region since 1991.

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Topics: startup tips

A Guide to Reaching Marketing Objectives for Startups in Hong Kong

Posted by Ross Lauder

17 November

Hong Kong is an amazing place for start-up investors and entrepreneurs. The city is located on the southern coast of China, ruled under a one-country, two-systems policy, with ts own distinct political and economic system. There are often comparisons made between Hong Kong and places like Tokyo and SIngapore. There has been an influx of foreign investment in the city due to lax governmental policies for start-ups. The city is an ideal place to do business in Asia, with great growth prospects and a chance to enter into the mainland China market. Business-friendly, stable, and cosmopolitan, Hong Kong opens a world of opportunities for start-ups to earn above average return on investments.

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Topics: startup tips

A Guide to Reaching Marketing Objectives in Shanghai

Posted by Ross Lauder

16 November

It is difficult to define the start-up environment of China in a few words; it isn’t only huge, it’s diverse and rapidly changing. It sets itself aside from the likes of London and San Francisco. It is a little difficult for foreign entrepreneurs to set up a business here due to the language barrier, but despite that, there are many foreign start-up companies flourishing by using the right techniques and strategies, making effective use of the huge economy. Shanghai is comparatively more diverse than every other city in the country and is central to the region’s innovation.

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Topics: startup tips

A Guide to Reaching Marketing Objectives in Lebanon

Posted by Ross Lauder

13 November

Lebanon is one of the most culturally and ethnically diverse countries in the world, currently going through extensive reforms in infrastructure and business models. Despite the turmoil in the Middle East, Lebanon remains a popular destination for businesses, especially SMEs. But how does it compare to places like San Francisco and London? Let’s take a look at some of the facts, stats, and policies in Lebanon that make it a good prospect for a start-up.

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Topics: startup tips

A Guide to Reaching Marketing Objectives for Startups in Singapore

Posted by Ross Lauder

12 November

Singapore is the hub of global commerce and finance in Asia, so it’s not a surprise that the city-state has been ranked as the ‘Easiest Place to do Business’ by the World Bank for nine straight years. What makes Singapore a great city for start-ups is its diverse economy. After all, the city consistently ranks high in key measures of business and financial progress. But how does it match up to the likes of London and San Francisco?

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Topics: start up


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