<img height="1" width="1" src="https://www.facebook.com/tr?id=2045020122447259&amp;ev=PageView &amp;noscript=1">
GF_blog_listing_all_banner.jpg

Ross Lauder - CRO

Ross Lauder - CRO
Ross is a strategist focused on growth, applying a custom yet uniform approach to all engagements.
Find me on:

Recent Posts

How To Sell in The Digital Age: The Sales & Marketing Tools I Can’t Live Without

Like ‘Old Gil’ from the Simpsons, I’ve been in this game for more than ten years, and I’d like to think I’m not as long in the tooth as him at least. From a Glengarry Glen Ross perspective, I’m almost the newest kid on the block, but if you’re a Millennial, perhaps I seem over the hill. The bottom line is that times have changed, and selling is no longer about spewing out feature sets - it’s about identifying and being able to solve a problem in a succinct and value-orientated fashion, and interacting with your prospect in the newer channels on which they want to communicate.

Posted by Ross Lauder - CRO
Read More

The Changing Face of Inbound: An Interview with HubSpot's Dan Sally

As always, we were really excited to attend Inbound 2017 in Boston this year, and took away a lot of great insights that will help us to deliver an even better service to our clients. 

An unexpected bonus was when I bumped into my former colleague, Dan Sally, senior salesperson with HubSpot and MC of the Inbound summit, and got to talk to him about the changing face of Inbound.

Posted by Ross Lauder - CRO
Read More

Sales Process? What Sales Process? How Inbound Marketing Is Changing The Sales Landscape

Forgive me for asking an obvious question, but: Do you have a sales process for your business or agency? Here’s another three, straight off the bat: If you do have a sales process, what does it look like? Does it work? Is it scalable?

Posted by Ross Lauder - CRO
Read More

Measure The Success Of Your Business Through Customer Satisfaction

In my last blog, I looked at the KPIS that really matter, and how you can measure the performance of your digital marketing strategy with the leads you generate, qualify and convert into customers. Here, I look at another important KPI you need to measure in order to assess the quality of the products or services you provide: customer satisfaction.

Posted by Ross Lauder - CRO
Read More

Search by Topic

see all

Popular Articles

Build a High-Conversion Website

Make Your Website Work For You

Generate More Leads

The Lead Generation Survival Kit