Ross Lauder

Senior IT Sales Leader with extensive knowledge of sales, marketing, people management, process improvement, cross-cultural/ cross-functional management and customer experience.
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Recent Posts

Tips & Tools For An Effective Sales & Marketing Strategy

Posted by Ross Lauder

Mon, Jul 10, 2017

By now, you will hopefully have seen my previous blog discussing the chicken and egg scenario when it comes to sales and marketing. If you haven’t, you can see it here, but to summarise: the conundrum is that sales need marketing to generate the leads they can turn into customers, but marketing can only come about when there are enough sales to invest in marketing resources. The solution to the puzzle – both departments working as one to create an integrated ‘smarketing’ approach.

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Topics: Smarketing, sales & marketing, align sales and marketing, tools for increased sales, digital marketing and sales tools, inbound marketing tools, inbound sales, tools in the marketing mix, tools for better sales and marketing ROI

The Chicken & Egg Scenario In The Sales & Marketing Mix

Posted by Ross Lauder

Fri, Jun 30, 2017

So, what the hell are we talking about when we talk about the chicken and egg scenario? Well, let’s assume that the egg is marketing and the chicken is sales. Which comes first? Just as the chicken had to come from an egg, so sales will only come about by way of successful marketing. But that egg had to come from a chicken, just as marketing resources are only possible if your business has made the sales necessary to invest in them. Therein lies the conundrum: What comes first, how do you make sure you have both, where should your priorities lie, and what’s the process?

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Topics: Smarketing, Inbound Marketing, ROI of sales & marketing, sales funnel, marketing & sales, chicken and egg in marketing, align sales and mrketing, sales & marketing work together, setting sales & marketing KPIs, sales & marketing

Redesign rethink – replace the brochure website with an ROI-based business asset

Posted by Ross Lauder

Tue, Oct 4, 2016

We recently returned from the first UK HubSpot User Group (HUG) event in Oxford, where we were one of several leading digital marketing agencies invited to give a presentation on an element of inbound marketing. With more than 100 people there, the event was a great success, but if you couldn’t make it, don’t worry, because I want to fill you in on the tips and tales we shared on the subject of turning boring brochure websites into ROI-based business assets.

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Topics: Lead gen, web design, Get Focused on Marketing, website redesign, ROI-based website, offering value online, customer journey, ROI, lead generation, agency

49.5 Experienced Bloggers Share their Best Tip for Organising a Great Content Strategy: Part 5 of 5

Posted by Ross Lauder

Fri, May 20, 2016

Here we are - the last part of our five-part series in which we asked 49 experienced and well-known bloggers in the online and SEO industry for their advice on organising a digital marketing strategy (and then added our own half).

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Topics: Lead gen, web design, lead generation, agency

49.5 Experienced Bloggers Share their Best Tip for Organising a Great Content Strategy: Part 4 of 5

Posted by Ross Lauder

Fri, May 13, 2016

How do you best organise your digital marketing activity and what tips do you have for beginners? We put that two-pronged question to 49 of the most well-known, active and experienced bloggers in the online and SEO industry (with half a contribution from us), and they came back with some great advice and top tips for you.

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Topics: Lead gen, web design, lead generation, agency

49.5 Experienced Bloggers Share their Best Tip for Organising a Great Content Strategy: Part 3 of 5

Posted by Ross Lauder

Fri, May 6, 2016

How do you best organise your digital marketing activity and what tips do you have for beginners? 49 well-known, experienced bloggers in the online and SEO industry shared their opinions with us (and we threw in the other half), and here we are at the halfway point in our series, where we share another ten of these great pieces of advice with you.

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Topics: Lead gen, web design, lead generation, agency

49.5 Experienced Bloggers Share their Best Tip for Organising a Great Content Strategy: Part 2 of 5

Posted by Ross Lauder

Fri, Apr 29, 2016

Last week we brought you the first instalment of our top tips from 49 (and a half) experienced bloggers on organising great digital marketing content. We hope you found it as helpful as we did, and look forward to bringing you this second selection of great advice that will help you build an effective and successful content strategy.

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Topics: Lead gen, web design, lead generation, agency

49.5 Experienced Bloggers Share their Best Tip for Organising a Great Content Strategy: Part 1 of 5

Posted by Ross Lauder

Fri, Apr 22, 2016

How do you best organise your digital marketing activity and what tips do you have for beginners? We put that two-pronged question to 49 of the most well-known, active and experienced bloggers in the online and SEO industry, and they came back with some great advice and top tips for you. The other 0.5 is my own input. Information overload? Don’t worry, we’ve broken it down and over the next few weeks will be presenting them to you as an easy-to-digest, surefire way to help you set your own marketing strategy off on the road to success.

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Topics: Lead gen, web design, lead generation, agency

Marketing objectives in today’s landscape further validated by HubSpot’s expansion in Dublin

Posted by Ross Lauder

Mon, Apr 4, 2016

Hubspot’s announcement via Twitter that its expansion would result in the creation of 320 new jobs in Dublin has been met with resounding cheers by some, and curious questions by others.

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Topics: Lead gen, lead generation

The Oscars and reaching digital marketing objectives with Influencer Outreach

Posted by Ross Lauder

Fri, Feb 26, 2016

The Oscars took place on Sunday, and while we couldn't predict all of the winners on the night, there was one thing we could predict: Jennifer Lawrence would wear Dior. We all knew, not because we are fashion aficionados, but because the first question she is asked when she walks down the red carpet is: ‘Who are you wearing?’

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Topics: Marketing Tips, Lead gen, lead generation, Lead Gen For Business


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