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Ken Lanigan - CEO

Ken Lanigan - CEO
Ken is at the heart of operations within Get Focused, with a clear line of sight on delivery.
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Recent Posts

An Overview of the 12 Steps on the Road to GDPR Compliance

By now you have probably heard lots of mentions of the upcoming GDPR legislation, but do you know what it will mean for your organisation? The fact of the matter is that, whether you are a multinational, an SME, a marketing department or an agency, you will need to not only put in place adequate measures that show you are compliant with data protection and data privacy, and data processing requirements such as consent and legitimate interest, but also document how you are compliant in these areas.

Posted by Ken Lanigan - CEO
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10 Things To Know About Project Managers

I have always been a sales and marketing guy. In my inbound marketing agency, I go in and dazzle the client with the answers to their problems and get the deal signed. After that the work begins and in order to give the client all the bells and whistles that we promised, I go to Karolina. Today it’s Karolina, but in the past, I have always relied on someone like Karolina - that is, a person who brings together all the assembled talent that you have and moulds it together to hit the agreed KPIs. We are talking about a great project manager.

Posted by Ken Lanigan - CEO
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300 Characters That Can Make All The Difference

As you know, (and if you don’t, you should) social selling is not as simple as some would have you believe. It is not a quick fix, so get that out of your head NOW. It’s important that you start at the start and learn as you go. I always believe that you should learn on the job so I decided to give my thoughts on how I use LinkedIn, as that's what I know.

Posted by Ken Lanigan - CEO
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Big Insights & Breakfast Bites at Our Upcoming Inbound Marketing Workshop

As the only HubSpot Platinum Agency in Ireland, we at Get Focused are constantly striving to provide great inbound marketing solutions to our growing number of clients. However, not only do we try to avoid resting on our laurels, but we also want to engage with other like-minded businesses, agencies, movers and shakers to pass on the insights, advice and experiences we have gained. We are good like that.

Posted by Ken Lanigan - CEO
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The Top Takeaways and Ideas from Inbound 2016: What Leading Inbound Marketers Thought

While we took a lot of inspiration and great tips and ideas away from Inbound 2016, it is always useful to discover what other digital marketing agencies and companies looking to develop their online marketing strategy take away from such events.

Posted by Ken Lanigan - CEO
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