Ken Lanigan

Managing Director at Get Focused
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Recent Posts

10 Things To Know About Project Managers

Posted by Ken Lanigan

Fri, Jul 21, 2017

I have always been a sales and marketing guy. In my inbound marketing agency, I go in and dazzle the client with the answers to their problems and get the deal signed. After that the work begins and in order to give the client all the bells and whistles that we promised, I go to Karolina. Today it’s Karolina, but in the past, I have always relied on someone like Karolina - that is, a person who brings together all the assembled talent that you have and moulds it together to hit the agreed KPIs. We are talking about a great project manager.

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Topics: project manager, project management, role of project manager, project management in marketing, benefits of project managers

300 Characters That Can Make All The Difference

Posted by Ken Lanigan

Fri, Jun 2, 2017

As you know, (and if you don’t, you should) social selling is not as simple as some would have you believe. It is not a quick fix, so get that out of your head NOW. It’s important that you start at the start and learn as you go. I always believe that you should learn on the job so I decided to give my thoughts on how I use LinkedIn, as that's what I know.

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Topics: Social Networking, Inbound Marketing, Digital Marketing, LinkedIn, Lead Gen For Business, LinkedIn best practice for business, LinkedIn best practice for networking, How LinkedIn helps your business, making connections on LinkedIn, boosting presence on LinkedIn

Big Insights & Breakfast Bites at Our Upcoming Inbound Marketing Workshop

Posted by Ken Lanigan

Mon, Jan 16, 2017

As the only HubSpot Platinum Agency in Ireland, we at Get Focused are constantly striving to provide great inbound marketing solutions to our growing number of clients. However, not only do we try to avoid resting on our laurels, but we also want to engage with other like-minded businesses, agencies, movers and shakers to pass on the insights, advice and experiences we have gained. We are good like that.

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Topics: Digital Marketing Agency, Inbound Marketing, Digital Marketing, Lead gen, web design, Get Focused on Marketing, HubSpot User group, lead generation, digital marketing lessons, inbound digital marketing, Inbound marketing workshop, HubSpot best practices, agency

The Top Takeaways and Ideas from Inbound 2016: What Leading Inbound Marketers Thought

Posted by Ken Lanigan

Tue, Nov 29, 2016

While we took a lot of inspiration and great tips and ideas away from Inbound 2016, it is always useful to discover what other digital marketing agencies and companies looking to develop their online marketing strategy take away from such events.

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Topics: Hubspot, Lead gen, web design, digital marketing agencies, lead generation, Inbound 2016, Lead Gen For Business, agency

Who Is the Biggest Influencer at Inbound 2016?

Posted by Ken Lanigan

Wed, Nov 9, 2016

We’re right in the thick of it here in Boston at Inbound 2016, the biggest gathering of inbound digital marketers and business leaders adopting an effective digital marketing strategy, and we want to hear from you.

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Topics: Lead gen, web design, HubSpot Inbound summit, lead generation, Inbound 2016, Donald Trump and digital marketing lessons, inbound 2016 conference, Effective Web Design For Lead Gen, Lead Gen For Business, agency

We’re off to Boston for Inbound 2016 - The Inbound Marketing Summit

Posted by Ken Lanigan

Mon, Nov 7, 2016

This week, we jet off to Boston to join up with the more than 14,000 marketing and sales professionals attending HubSpot’s INBOUND 2016 summit.

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Topics: Lead gen, Online marketing, HubSpot Inbound summit, lead generation, Inbound 2016, Effective Web Design For Lead Gen, Lead Gen For Business

9 Do’s and Don’ts of Influencer Outreach for better digital marketing

Posted by Ken Lanigan

Fri, Mar 4, 2016

Online influencers are becoming increasingly important to digital marketing strategies. People no longer want to be sold to, they want to make their own searches for content relevant and helpful to them, and influencers provide the unbiased, trustworthy, expert content they seek.

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Where does Social Media fit in the Marketing Mix?

Posted by Ken Lanigan

Wed, Oct 14, 2015

Since the 1950s, the Four P’s of Marketing – also known as the Marketing Mix – have been the main building blocks marketers use. It’s true that there have been changes over the years, but for the most part these pillars have stood the test of time. They’re still the keys to the science of marketing, but a new question is relevant: how does social media fit into them – or does it at all?

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Topics: Lead gen, lead generation

What Can a Social Media Consultant Offer Your Start-up?

Posted by Ken Lanigan

Thu, Sep 17, 2015

Many companies understand that social media should be a part of their marketing plan, but often they don’t realise just how essential it is. A recent study showed that 74% of consumers turn to social media to inform their purchasing decisions. Product offers shared by trusted influencers covert up to ten times more than those sent out by other brands. With stats like these, it’s clear to see that social media is important, but some companies are still left wondering: why do I need a social media consultant?

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Topics: Marketing Tips

The 5  Blogs That Will Guide Your Startup’s Mass Communications  

Posted by Ken Lanigan

Thu, Sep 10, 2015

The 5  Blogs That Will Guide Your Startup’s Mass Communications

When creating a marketing plan for your business, you have many factors to consider: how to get your brand in front of as many eyes as possible; how best to portray your unique message; and how to expertly utilise the latest technology and social media options. But don’t worry - you are not starting from square one as you work to meet your marketing objectives.

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