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Clodagh Higgins - Founder & Agency Growth Expert

Clodagh Higgins - Founder & Agency Growth Expert
Clodagh is the Get Focused founder and agency growth expert, having spent decades delivering for her own and other agencies across the globe.

Recent Posts

Powerlifting for Ireland - Clodagh S.Higgins - In the press in the West

Clodagh did some interviews in her home town of Sligo . . . here is a collection of them.

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The Pre-Sales Inbound Agency Model, or How To Drive Value Through Pre-Retainer Paid Services

Attracting potential clients and converting them into potential customers for your inbound marketing agency involves many hard-fought and challenging tasks, but that is only half the battle. You also need to secure the resources to make that happen.

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What Does An Inbound Agency 2.0 Look Like?

Inbound marketing is still a relatively new breed of animal, but in what is a fast-paced and constantly evolving industry, the concept of what an inbound agency is, and what it does, has also changed. We have now entered inbound agency 2.0 territory, with the more successful agencies not only fine-tuning the services they offer, but changing their focus to deliver better results for their clients.

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Culture Is Not Just For Yoghurt: Why Your Agency Needs A Code To Deliver Inbound Marketing Strategies

Your company is going to have a culture whether you want it or not, so you may as well make it a great one. Bad company culture leads to disaffected team members, fast turnover of staff, and a general lack of enthusiasm for the job at hand. That not only leads to a bad working environment, but ultimately to poor performance. If team members don’t feel they are part of something great, it will show in what they produce. That way lies unhappy customers or clients.

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Return To Pain Mountain: The Successful Digital Marketing Agency Approach To Gaining Clients – Part 2

In our previous blog, we looked at some of the mistakes digital marketing agencies make when trying to secure new business from a potential client, and how they should rework their retainer model to outline plainly how they can help a business to grow through an effective marketing strategy that will increase the client’s website traffic and generate more leads.

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