The Christmas Holidays are fast approaching, and while B2C companies in the retail sector may face a bonanza of trade at this time, B2B businesses and agencies in the inbound marketing sector will be experiencing a winding down of activity. It’s natural that, as we look forward to the Christmas break, our marketing machine starts to slow, but it shouldn’t grind to a halt completely. Nobody wants to be a modern-day Bob Cratchit, forced to work right up to the last minute (or get back into work mode while everybody else enjoys the festive season), so a bit of planning can ensure everybody can have an enjoyable and relaxing break. Here’s a few simple steps to take to make sure your inbound efforts continue to roll out over the Christmas holidays.
Nowadays, in order to satisfy consumer behaviour and demand, the majority of businesses have a website that they hope will attract new clients and customers. It is imperative for any successful business to be able to be found online, but simply having a website doesn’t mean that the job is done and that customers will come flooding in.
Back in April, I wrote a blog on why marketers need to get smart about AI, so it was with great interest that I recently tuned in to an interview by the HubSpot Academy with Paul Roetzer, founder and CEO of PR 20/20 and creator of the Marketing Artificial Intelligence Institute. You can watch the whole interview here, in which the emergence of this new technology and the impact it can have on digital marketing is discussed, but if you are short on time, here’s some of the key points, questions (and answers) about artificial intelligence that were raised.
If you’re worried that you will never be president because you can’t fit your thoughts into less than 140 characters, you no longer need to worry! The world and his dog probably knows by now that Twitter has doubled its character limit to 280, giving people twice the elbow room to share their opinions (or insult other world leaders). But what does it mean for marketers? We take a look…
It’s always handy to check in on what’s going on in the world of digital marketing outside the walls of Get Focused Towers, so we are constantly on the lookout for new events coming up that can help us gain the insights we need to continue delivering a top-quality service to our clients and partners.