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Adam Hyland - Chief Editor

Adam Hyland - Chief Editor
Adam is the most vital link between your message and your audience, ensuring your tone is on brand and optimised for engagement.
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Recent Posts

Content Creation Conundrums for Inbound Marketers Looking to Increase Traffic and Lead Generation

We are going to play devil’s advocate for a moment, as we ponder a bit of a conundrum in the ever-present question of content creation in the expanding world of inbound marketing.

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Feeling the Heat: 3 Inbound Marketing Mistakes that Will See Your Digital Agency Get Burnt

We are in the middle of a heatwave in Ireland, and as temperatures soar, we are all feeling the effects of that unfamiliar yellow ball in the sky searing down on us for days on end. As any sensible person will know, we need to protect ourselves from overheating, but when it comes to inbound marketing, many agencies don’t cover themselves and run the risk of getting burnt – both as a company and by clients. Here’s some of the more common mistakes inbound agencies make that see them lose their cool.

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What Inbound Marketing Agencies Can Learn from the World Cup

The World Cup is finally here! It’s been a long four years since Germany lifted the trophy in Brazil, and football fans all over the world are licking their lips at the thought of the month-long spectacle of goals and saves, heroes and villains, victories and defeats. It’s a pity Ireland aren’t involved, but while we wonder who might win the tournament, this soccer extravaganza can also give food for thought to inbound marketers everywhere. Here’s just a few things we should keep in mind about our own inbound marketing efforts while we watch the drama unfold on the pitches of Russia.

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May The 4th Be With You! Star Wars Quotes Every Digital Marketer Should Know

It’s May the fourth, the annual celebration of all things Star Wars, so we thought we’d update our quick rundown of some of the quotes from everyone’s favourite space saga that digital marketers everywhere from Ahch-To to Yavin 4 should know.

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GDPR for Inbound Marketers Explained: Part 2 - Data Requests and The Right to be Forgotten

We recently looked at the big issue of GDPR and what it means for inbound marketers, and in particular focused on the two main areas the industry needs to be aware of – consent and legitimate interest. Here, in the second part of our piece on this new legislation that increases consumer data rights, we take a look at what needs to be done with the data we gather and process in order to be compliant and still manage to keep our inbound marketing strategies working.

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