It’s official: The use of keywords as we know them is becoming a thing of the past. In response to changing consumer behaviour and search engine algorithms, HubSpot has announced that as of May, their keywords tool will be no more. By declaring that they will be ‘sunsetting’ this previously vital element of content creation and SEO strategies, the inbound marketing colossus has refocused to launch its Content Strategy tool in its place.
The sheer volume of content available online means that many businesses and agencies are struggling to compete, to reach their audience and present their experience, expertise and insights to the people they want to see it – their potential customers and clients.
Voice search is the latest development in SEO, delivering AI-driven search results to spoken questions, and it’s going to be a major player in online content. All inbound marketing agencies need to know how to make sure their business or agency is found online when spoken questions overtake typed requests in search engine results.
While the trends and developments in inbound marketing mean the industry is constantly changing as regards best practices and strategies, one element of the mix has remained a constant: organic content. Your blog is as important as ever when it comes to attracting visitors to your site and proving your authority and expertise, but producing great content continuously can be a difficult task, and we don’t always get those lightbulb moments of inspiration.
It’s still early in the year, but inbound marketers everywhere are starting to emerge from their winter hibernation and consider their digital marketing best practices for the year ahead. Having looked at the New Year resolutions and the strategies we should ditch in 2018, here we take a look at the major inbound marketing trends we should be considering to achieve success and growth.