Culture Is Not Just For Yoghurt: Why Your Agency Needs A Code To Deliver Inbound Marketing Strategies

Posted by Clodagh Higgins

Tue, Jul 25, 2017

Your company is going to have a culture whether you want it or not, so you may as well make it a great one. Bad company culture leads to disaffected team members, fast turnover of staff, and a general lack of enthusiasm for the job at hand. That not only leads to a bad working environment, but ultimately to poor performance. If team members don’t feel they are part of something great, it will show in what they produce. That way lies unhappy customers or clients.

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Topics: Digital Marketing Agency, company culture, creating an agency culture, agency culture, agency culture code, creating a company culture, good culture means good business, agency benefits, inbound marketing agency, advice for inbound agencies

10 Things To Know About Project Managers

Posted by Ken Lanigan

Fri, Jul 21, 2017

I have always been a sales and marketing guy. In my inbound marketing agency, I go in and dazzle the client with the answers to their problems and get the deal signed. After that the work begins and in order to give the client all the bells and whistles that we promised, I go to Karolina. Today it’s Karolina, but in the past, I have always relied on someone like Karolina - that is, a person who brings together all the assembled talent that you have and moulds it together to hit the agreed KPIs. We are talking about a great project manager.

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Topics: project manager, project management, role of project manager, project management in marketing, benefits of project managers

Ross On The Radio: Our Sales Director Talks To Dublin City FM

Posted by Adam Hyland

Wed, Jul 19, 2017

Our sales & strategy director Ross Lauder is nothing if not persuasive, so it is fitting that he was the most recent guest on The Persuaders, the Dublin City FM show about all things marketing last Friday.

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Topics: Inbound Marketing, Digital Marketing, Get Focused on Marketing, inbound marketing agency, Dublin City FM, Ross Lauder on inbound marketing, The Persuaders radio show, inbound thought leadership

Why Winning Customers Means First Having To Qualify

Posted by Adam Hyland

Fri, Jul 14, 2017

If your digital marketing team is churning out a load of great content to give you a favourable position in search rankings and an increase in visitors to your website, you might be wondering why your sales team is not delivering when it comes to closing all those juicy new leads and turning them into sales.

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Topics: Inbound Marketing, Digital Marketing, inbound digital marketing, Lead Gen For Business, qualified lead generation, SQLs, MQLs, lead generation and conversion

Stop The (Bench) Presses! We Welcome Home Our Record Breaker

Posted by Adam Hyland

Mon, Jul 10, 2017

We've started the week off strong as we welcome back our illustrious leader today from the 100% Raw European Championships in Cork . . . carrying her 1st place medal in Bench Press and a World Record in Strict Curl Press.
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Topics: Get Focused on Marketing, Clodagh Higgins superstar, bench press champion Clodagh Higgins

Tips & Tools For An Effective Sales & Marketing Strategy

Posted by Ross Lauder

Mon, Jul 10, 2017

By now, you will hopefully have seen my previous blog discussing the chicken and egg scenario when it comes to sales and marketing. If you haven’t, you can see it here, but to summarise: the conundrum is that sales need marketing to generate the leads they can turn into customers, but marketing can only come about when there are enough sales to invest in marketing resources. The solution to the puzzle – both departments working as one to create an integrated ‘smarketing’ approach.

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Topics: Smarketing, sales & marketing, align sales and marketing, tools for increased sales, digital marketing and sales tools, inbound marketing tools, inbound sales, tools in the marketing mix, tools for better sales and marketing ROI

Inbound Marketing Events In Dublin This July To Improve Your Digital Marketing Strategy

Posted by Adam Hyland

Wed, Jul 5, 2017

Ok, so the Irish summer blows hot and cold like a femme fatale in a film noir, but summer it is, and we can be forgiven for turning our thoughts towards holidays and a little relaxation. However, the world of inbound marketing doesn’t take a holiday, and continues to evolve to meet ever-changing consumer demands, and sometimes it can be hard to keep up with the latest best practices, innovations and words of wisdom. Luckily, there are several handy events and workshops taking place in July to help keep you up to date and on top of your digital marketing strategy.

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Topics: Digital Marketing, inbound digital marketing, Lead Gen For Business, creating great content, lead nurturing, inbound marketing events, inbound marketing workshops, Learn Inbound, workshops for digital agencies, fundamentals of inbound

The Chicken & Egg Scenario In The Sales & Marketing Mix

Posted by Ross Lauder

Fri, Jun 30, 2017

So, what the hell are we talking about when we talk about the chicken and egg scenario? Well, let’s assume that the egg is marketing and the chicken is sales. Which comes first? Just as the chicken had to come from an egg, so sales will only come about by way of successful marketing. But that egg had to come from a chicken, just as marketing resources are only possible if your business has made the sales necessary to invest in them. Therein lies the conundrum: What comes first, how do you make sure you have both, where should your priorities lie, and what’s the process?

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Topics: Smarketing, Inbound Marketing, ROI of sales & marketing, sales funnel, marketing & sales, chicken and egg in marketing, align sales and mrketing, sales & marketing work together, setting sales & marketing KPIs, sales & marketing

Why It’s Time To Get Smart With Your Inbound Digital Marketing Content

Posted by Adam Hyland

Mon, Jun 26, 2017

We all know that creating great content that will attract leads to our website and channel them along the conversion path with the right message tailored to the right persona at the right time is essential to a successful digital marketing strategy. However, the task is getting increasingly difficult as the sheer volume of content out there for an evolving consumer market means it is harder than ever to stand out, to get noticed, and to convert those visitors into qualified leads who can be nurtured until they are ready to make a purchasing decision.

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Topics: Get Focused on Marketing, lead conversion, lead generation, smart content from HubSpot, tailored content, increase lead conversion, smart content, lead nurturing with smart content, how to create smart content, personalised content, enhanced user experience

Return To Pain Mountain: The Successful Digital Marketing Agency Approach To Gaining Clients – Part 2

Posted by Clodagh Higgins

Wed, Jun 21, 2017

In our previous blog, we looked at some of the mistakes digital marketing agencies make when trying to secure new business from a potential client, and how they should rework their retainer model to outline plainly how they can help a business to grow through an effective marketing strategy that will increase the client’s website traffic and generate more leads.

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Topics: Digital Marketing Agency, digital marketing agency help, how an agency can win retainers, digital marketing agency advice, retaining clients for your agency, successful agency proposals


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