What Does Twitter’s New Character Limit Mean for Digital Marketers?

Posted by Adam Hyland

15 November

If you’re worried that you will never be president because you can’t fit your thoughts into less than 140 characters, you no longer need to worry! The world and his dog probably knows by now that Twitter has doubled its character limit to 280, giving people twice the elbow room to share their opinions (or insult other world leaders). But what does it mean for marketers? We take a look…

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Topics: Inbound Marketing, Digital Marketing, Twitter, social media marketing, social media tools, Twitter character limit

Upcoming Digital Marketing Events to Put in Your Diary

Posted by Adam Hyland

10 November

It’s always handy to check in on what’s going on in the world of digital marketing outside the walls of Get Focused Towers, so we are constantly on the lookout for new events coming up that can help us gain the insights we need to continue delivering a top-quality service to our clients and partners.

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Topics: Inbound Marketing, Digital Marketing, HubSpot User group, digital marketing events, 3xe digital, dmx

Do You Need an Inbound Digital Marketing Strategy for Your Own Agency?

Posted by Adam Hyland

03 November

I recently visited a friend of mine, who is a plumber, and was surprised to find that the taps in his bathroom, and his kitchen, were leaking. We’ve known each other long enough that I didn’t have to beat around the bush in asking, so I put it to him that it seemed strange that someone in his line of work would have less than perfect plumbing. His response may come as no surprise to many of us. He was too busy tending to customers that he doesn’t have the time to look after his own fixtures and fittings. Sound familiar?

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Topics: Inbound Marketing, inbound digital marketing, Marketing Agency Best Practices, digital marketing campaign, advice for inbound agencies, campaign strategy

Coming Up with Content Ideas for Your Inbound Marketing Strategy Doesn’t Have to be Scary this Halloween

Posted by Adam Hyland

30 October

For content creators, coming up with new ideas for blogs can be a harrowing and scary proposition, and not just because it is Halloween. With only two months left to go in the calendar year, you have had ten months of constant brainstorming, writing and re-writing, and at this stage you may feel drained of inspiration and walking slowly into a graveyard of the mind. What else can you possibly write about? How do you come up with that killer content over and over again?

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Topics: Inbound Marketing, content creation, blog content, organic content, content marketing, creating great content

How To Sell in The Digital Age: The Sales & Marketing Tools I Can’t Live Without

Posted by Ross Lauder

27 October

Like ‘Old Gil’ from the Simpsons, I’ve been in this game for more than ten years, and I’d like to think I’m not as long in the tooth as him at least. From a Glengarry Glen Ross perspective, I’m almost the newest kid on the block, but if you’re a Millennial, perhaps I seem over the hill. The bottom line is that times have changed, and selling is no longer about spewing out feature sets - it’s about identifying and being able to solve a problem in a succinct and value-orientated fashion, and interacting with your prospect in the newer channels on which they want to communicate.

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Topics: sales and marketing, Tools for digital marketing agencies, digital marketing tools, sales in the marketing mix, sales in the digital age, sales and marketing tools

Say It to My Face: Why Facebook Messenger Could be Your New Best Friend in Marketing

Posted by Adam Hyland

24 October

One of the main concepts behind successful inbound marketing is to broadcast to and engage with as many people as possible who might be interested in what you have to offer. It’s the old saying of ‘fishing where the fish are’, meaning to have a presence on the platforms where the right consumers are spending time, looking for useful information to address their needs, and find solutions to their challenges. And where is that? Facebook Messenger.

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Topics: lead generation, on-site personalisation, chatbots, tailored content, Facebook messenger, automated messaging

The Changing Face of Inbound: An Interview with HubSpot's Dan Sally

Posted by Ross Lauder

20 October

As always, we were really excited to attend Inbound 2017 in Boston this year, and took away a lot of great insights that will help us to deliver an even better service to our clients. 

An unexpected bonus was when I bumped into my former colleague, Dan Sally, senior salesperson with HubSpot and MC of the Inbound summit, and got to talk to him about the changing face of Inbound.

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Topics: Inbound Marketing, ROI of sales & marketing, inbound sales, new role of sales, Get Focused at Inbound 2017, Dan Sally HubSpot

Our Big Takeaway from Inbound 2017: Getting Personal

Posted by Adam Hyland

10 October

We were really excited to go to Inbound 2017 in Boston last month, and our team came back with lots of inspiration and great ideas to help improve our inbound marketing strategies for ourselves and our clients. There was a lot to take in, with product reveals to keynote speeches and an array of thought-provoking talks, but now that the dust has settled, we can take a step back and look at the big takeaways from the biggest inbound marketing summit in the world.

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Topics: content creation, personalised content, future of inbound marketing, Get Focused at Inbound 2017, personalised messaging in marketing, increasing lead generation

Sales Process? What Sales Process? How Inbound Marketing Is Changing The Sales Landscape

Posted by Ross Lauder

06 October

Forgive me for asking an obvious question, but: Do you have a sales process for your business or agency? Here’s another three, straight off the bat: If you do have a sales process, what does it look like? Does it work? Is it scalable?

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Topics: Smarketing, Lead Gen For Business, accelerated lead conversion, align sales and marketing, sales process, inbound marketing and the sales process

New HubSpot Features To Come In 2018

Posted by Adam Hyland

02 October

Our team has just returned from Inbound 2017, the biggest inbound marketing summit in the world, which took place in Boston last week. We had a great (and very informative) time networking with our peers and hearing from inspirational figures from the inbound world and beyond, while our co-CEO Clodagh Higgins also presented a session on creating a happy and healthy inbound agency, touching on everything from what a modern agency looks like, to agency culture to formulating a successful retainer model.

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Topics: Inbound Marketing, HubSpot Content Strategy Tool, HubSpot new features, HubSpot Customer Hub, HubSpot conversations, HubSpot Campaign Reporting


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